Most multivitamins take a one-size-fits-all approach, but that's not how your body works. In fact, about 44% of men have a gene variation that makes it harder to absorb certain vitamins. That's why our multivitamins use pre-activated, methylated forms that your body can use right away. This means much higher absorption and tangible outcomes: more energy, better strength, and total support for your heart and brain.